MMI Holdings

Brand Identity Creation

MMI Holdings Limited (MMI) is a South African based financial services group listed on the South African stock exchange, the JSE. MMI was formed from the merger of Metropolitan and Momentum on 1 December 2010. Since being appointed to develop the new corporate identity for the MMI Holdings brand in 2010, Switch have taken on the role of brand custodians to MMI, advising on strategic brand issues and ensuring that the MMI Holdings brand stays fresh and true to its positioning.