The Exclusive Books Homebru brand is a celebration of local South African literature. In past years, the annual campaign from Exclusive Books has always celebrated the idiosyncrasies that make us South African. The new 2016 Homebru campaign, conceived and created by Switch, has, for the first time, celebrated the authors. The idea was to create a campaign that was more of a showcase of our great talent. A true through-the-line campaign including social media and digital brought the authors to the consumers in a way that was both contemporary and sophisticated.