Bakers is one of those well known and quintessential South African brands that has been around since 1851. Anchored in Heritage and tradition, Switch was briefed to evolve the bakers ‘man’ brandmark to reflect a modern styled bakersman without losing the trustworthy and historical qualities of the identity. The result was a younger, thinner and friendlier Bakersman that would be prominently positioned on all Bakers packs.