The Branson Centre of Entrepreneurship – South Africa is an independent centre of entrepreneurial expertise meaning it is flexible and can attract the very best applicants. It is funded in part by Virgin Unite, Virgin’s non-profit foundation, as one of the group’s premier global leadership initiatives. The centre is also funded by global business leaders and investors. Switch used Richard Branson’s signature to create the identity for the centre and its primary signage. This creative identity was continued across various aspects including interior design elements and printed collateral, resulting in an iconic Branson centre right in the heart of Johannesburg.