Switch was appointed to design the new brand identity for Exclusive Books. When working with iconic brands we are very cognisant of the responsibility that we have to the brand owners and to its loyal followers. The new owners’ vision for their bookselling empire was to create bookstores that are destinations in their own right. Taking this into account, Switch developed a design that was inspired by the idea of the colophon, the printer’s logo that appears on the spine of books, and has layered in flexibility.