Subaru is the  automobile manufacturing division of Japanese transportation giant Fuji Industries.They are well known for their use of the boxer engine layout in most of their vehicles and in particular the all wheel drive enthusiast’s Impreza WRX. They turned to Switch to develop a fully integrated launch campaign including new television commercials shot locally when the  “softer” version of the Impreza WRX and upgraded Tribeca were launched in South Africa. Extensive consumer insight and research helped inform the communication strategy resulting in a successful launch of both vehicle models.