Switch provided a full 360 degree brand communication service to the South African owner of the Toys “R” Us retail brand.  Toys R Us is an American toy and juvenile-products retailer founded in 1948 and headquartered in Wayne New Jersey with 900 U.S stores and 700 international stores in 35 countries. In addition to a high level of classical retail newspaper print and radio Switch developed a range of brand building campaigns that communicated the TOYS R Us and Babies R Us brand values and overall vision for the brands and retail stores to relevant markets.